When it comes to desirable places to work in the tech industry, two companies are always at the top of the list: Facebook and Google.
But which one is really the better employer?
Facebook employees rate their employer slightly better overall (4.6) compared to how Google employees rate Google (4.1), from at least 550 company reviews per company.
Satisfaction ratings are based on a 5-point scale: 1.0=very dissatisfied, 3.0=OK, 5.0=very satisfied. So, we can see that employees are highly satisfied with both companies.
Interestingly, Google’s rating has been climbing, indicating that current employers are getting happier.
In 2011, Google employees were far happier with their CEO, Larry Page, than Facebook employees were with their CEO, Mark Zuckerberg. Those were Facebook’s pre-IPO days, when rumors were circulating that Zuckerberg planned to sell Facebook, and people were grumbling that Facebook needed a more mature CEO.
By the start of 2012, just before Facebook’s IPO in May, employees were feeling great about their young CEO. His ratings wouldn’t dive again until just before the so-called Facebook phone was announced, Facebook Home, and the HTC smart phone built with Home that failed fast.
Even so, Zuckerberg has eked out a slightly higher approval rating from employees overall, 97%, compared to Page of 95% of employees who approve of Page, based on at least 475 ratings per CEO.
And so far Zuckerberg is enjoying a perfect 100% CEO approval rating.
More Facebook employees (84%) than Google employees (80%) believe their company’s business will improve in the next six months.
More Google employees (18%) than Facebook employees (16%) believe their company’s business performance will remain the same in the next six months.
More Google employees (2%) than Facebook employees (0%) believe their company’s business performance will get worse in the next six months.
One big thing that Google has over Facebook is that it pays more for technical talent.
Over the past 12 months, the average salary for a Google software engineer was $128,225; at Facebook it was $121,183.
And more Google employees are happy with perks like free food than Facebook employees. More Google are happy with work/life balance and work hours than Facebook, too.
Facebook and Google are both working hard to turn the database of affinity into something useful for marketers. And Facebook has a built-in advantage here: It’s by far the most dominant social site, so it holds perhaps the largest collection of affinity data online. But a closer examination shows that Facebook isn’t ready to help marketers use affinity data — and that Google is much more likely to win this race.
You probably think of Google as a company that mostly collects intent data — but it also collects a lot more affinity data than you realize. Some 800 million people use YouTube every month, nearly half a billion people share content with their friends on Gmail, and the Google search index captures almost every review, blog post and tweet online. And Google+ may be a disappointment, but more than 200 million people have posted affinity data there. This large, broad set of social data means that Google will be better able to triangulate people’s affinities than Facebook.