Become part of Travel Industry (OTA) Travel which is booming and geared up for next round of phase grown as visioned by the Government of India. Yatra, MakeMyTrip, TravelBiz and many more are getting blossomed and growing to new heights. Startups and VC are drawing their very attention towards next phase of expansion. But still technology enhancement are on high priority considering the growth in future capabilities.
- Pricing is a key game changer for any industry, including travel and hospitality. Dynamic pricing helps you to move away from cost-plus pricing mechanisms towards market supply and demand-driven pricing incorporating factors such as customer intelligence, profiling and segmentation of information into the pricing model and decisions. This helps in increase of yield
- The ability to adopt New Technology to implement the new pricing mechanism in a real time basis is always a challenge for online travel providers (OTA). The reasons being the multitude of OTA players operating in the marketplace as well as the plethora of hotels they contract with – and often the same hotels contract with several OTA offering varying room prices. Therefore it is imperative that, in today’s dynamic and complex travel eco-system, the online travel providers needs to invest into a dynamic pricing system to retain their market share and grow it.
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